Book Dandies' final presentation preparation

Teaser trailer

The

The main purpose of the teaser trailer is to encourage, inspire and entertain kids to enter the Super Summer reading Challenge and inform their care givers of the program. It will be shown at school assembles and a silent version will loop on the library T.V screens. It will also be available on the Libraries social media pages Face book, Youtube, Vimeo and Twitter.

                                      

Th

https://www.youtube.com/watch?v=Lfnx_Xp0fEo&feature=youtu.be

Facebook banner

Location + 'Reward' Stickers for Map

Comic Pages

Here are the pages for the comic that the kids will receive each week.

Week 1: 

Week 2:

Mascot Developments

After gaining feedback from the children, we have decided to change the girls clothing to purple and give the boy a full set of teeth. 

Testing and Feedback

We decided to work together with the Upper Hutt library, and get some feedback from our target audience from a school holiday program. We showed them our solutions, engaging with the children and asking them questions around what we could do to improve and encourage them to want to take part in the Summer Reading Challenge. This was our feedback:

MAP
-Needs to be clearer
-Small sticker slots need to be labelled
-Make it clear that they can do any form of reading (ie comics, listen to audio books, etc)
-Trentham Trickster should be hidden throughout the map e.g hiding behind trees, houses, etc

ACTIVITY PACK
-Really like key rings
-Feels a bit girly. Needs to appeal more for boys
-Should be called a 'Hero Pack'

PROMOTIONAL POSTERS
-Trentham Tickster, bad guy, should stand out more, and be more 'evil'
-Prizes should be advertised on the poster
-Should be more relevant to reading e.g an image of a book, mascots holding books, etc

WEBSITE
-They should be able to register through the website

MASCOTS
-Boy should not be missing a tooth
-Girl is too feminine in pink - change to purple

OVERALL KEY POINTS
--People should go around the schools and promote the program, as majority of kids like the sound of it but have never heard about it
--Prizes are the key motivation to encourage the kids to participate. Suggested prizes were Xbox, Playstation, Ipad and vouchers.

Map Development

Poster development

Draft Parents Flyer and WoW Ad

What's On Where Advert 187.25 mm X 86.25 mm

Parents Flyer DLE

Comic Test Page